Gentle Monster

Gentle Monster – founded by Hankook Kim in 2011, partially owned by French luxury goods conglomerate Louis Vuitton SE, has worked in collaboration with several artists, brands and celebrities such as Tilda Swinton, Hood by Air, Moooi, Henrik Vibskov, Alexander Wang and Fendi, among others, defining a avant-garde approach.

Gentle Monster’s visual identity distinguishes itself by a highly technological and experimental design, becoming in a few years a model of research and innovation in the international fashion scene.